Conference session tracks
The ICGMSC features a diverse range of session tracks covering key research areas, emerging trends and interdisciplinary innovations within the field of Marketing. Each track gives researchers, academicians, industry professionals and practitioners a platform to present their work, exchange ideas and explore the advancements shaping the future of the domain.
This conference contributes to global sustainability by aligning its research discussions and academic sessions with the United Nations Sustainable Development Goals, fostering knowledge exchange, innovation and collaborative engagement.
Innovations in Green Marketing Strategies
This track explores cutting-edge strategies in green marketing that promote sustainable consumption. It aims to highlight innovative approaches that businesses can adopt to enhance their environmental impact while achieving economic success.
Consumer Behavior and Sustainable Choices
This session focuses on understanding consumer behavior towards green products and sustainable practices. It seeks to analyze the factors influencing consumer decisions and the implications for marketers.
Corporate Social Responsibility and Marketing
This track examines the intersection of corporate social responsibility (CSR) and marketing strategies. It aims to discuss how CSR initiatives can be effectively communicated to enhance brand reputation and consumer trust.
Eco-Branding and Market Positioning
This session delves into the principles of eco-branding and its role in market positioning. It seeks to explore how brands can differentiate themselves through sustainable practices and eco-friendly messaging.
Sustainable Marketing Communications
This track investigates the effectiveness of marketing communications in promoting sustainable consumption. It aims to identify best practices for conveying sustainability messages to diverse consumer segments.
Green Product Development and Innovation
This session focuses on the processes and challenges associated with developing green products. It seeks to highlight successful case studies of eco-innovation in various industries.
Ethical Marketing in the Green Economy
This track examines the role of ethical marketing practices in promoting sustainability. It aims to discuss the ethical implications of marketing strategies and their impact on consumer perception.
Metrics for Measuring Sustainability in Marketing
This session explores the development and application of metrics to assess the sustainability of marketing efforts. It aims to provide insights into how businesses can measure their environmental impact effectively.
Green Advertising and Consumer Engagement
This track investigates the role of green advertising in engaging consumers and promoting sustainable behaviors. It seeks to analyze the effectiveness of various advertising strategies in the context of environmental awareness.
Market Segmentation for Sustainable Products
This session focuses on identifying and analyzing market segments for sustainable products. It aims to explore how businesses can tailor their marketing strategies to meet the needs of eco-conscious consumers.
Responsible Marketing Practices for Sustainability
This track examines responsible marketing practices that align with sustainability goals. It aims to discuss the importance of transparency and accountability in marketing efforts aimed at fostering sustainable consumption.